23. März 2017 Werbung ist tot! Es lebe die Werbung! #DLMSymp17

Dr. Daniel Knapp

IHS Markit, Mitautor des EMR-Gutachtens zu neuen Geschäftsmodellen der Mediaagenturen



11:05 Uhr
Vortrag:
Programmatic Advertising: Medien – Geschäftsmodell Werbung im Sog der Plattformen und Technologieunternehmen



Daniel Knapp, PhD
Senior Director, Media & Advertising

Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.

Daniel works with a diverse array of organizations from investment banks, global media and entertainment groups, to governments and technology firms, advising on strategy, providing due diligence, trend modelling and expert insight. His insights have appeared in the New York Times, The Guardian, Le Monde, Variety and other international newspapers and industry journals. He is a regular guest on TV and radio, and frequent speaker at industry and academic conferences and policy round tables.

Prior to IHS, Daniel worked in media policy for the State Chancellery in Dusseldorf, Germany, and as a Research Fellow at the European Institute for the Media, a think tank. Daniel holds a PhD from the London School of Economics (LSE). His academic work focusses on the sociology of algorithms and the datafication of media.

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